“A Virtuous Business” takes us back to 1992, in a small Korean town where conversations about intimacy and desire are considered taboo. Four women decide to break tradition by selling lingerie and adult products door-to-door—a daring premise that mixes comedy, social commentary, and female empowerment.

For me, the standout was Kim Won-hae. His sharp timing and dry humor stole almost every scene, and some of the funniest moments in the drama came from him. Those lighthearted beats kept things entertaining, even when the pacing felt slow.

Critics praised the series for its focus on women reclaiming their voices and the strong friendship that develops between the lead characters. The 90s setting adds plenty of nostalgia with its vibrant colors and retro fashion. But it isn’t without flaws—subplots often distracted from the main story, and the ending felt rushed, leaving some threads unresolved.

In the end, “A Virtuous Business” is imperfect but still enjoyable. It blends humor, heart, and a touch of nostalgia, even if it doesn’t fully deliver on its potential.

Final score: 6.5 out of 10 — uneven, but worth watching for Kim Won-hae and the occasional laughs.